Start-Up Story: By Design

Cassy Harrelson

If you work in or around Simmons Tower, chances are good you’ve seen the small salon, By Design, in the southeast corner of the lobby. Cassy Harrelson has owned and operated the salon since 2009, but she’s been a part of the business for much longer than that. In 1995 she became a part-owner but sold her half of the business when she moved to California in 2000. Lucky for us, she moved back to Arkansas in 2009, bought the business outright, and has been running the popular downtown salon ever since.

Cassy is a certified nail technician with decades of experience, but when she began her journey, she might not have predicted just where she would end up. Her whole career started when she decided that she wanted to try to learn how to do her own nails. She really liked this new hobby and seemed to have a knack for it, so she began doing manicures for friends and family out of her own home. When she realized that she could actually go to nail school and get officially licensed, it just seemed like the most natural choice. So that’s just what she did, but she didn’t start working in a salon right away. Cassy was a stay at home mom for many years and was able to run her nail business out of her home. She had never even worked in a salon until she started at By Design in 1995 and just look at her now!

Cassy loves working downtown. The heavy foot traffic around the building keeps things interesting and helps her stay connected with her customers. Plus, most stylists have to work on Saturdays, but not Cassy. Because the building closes on the weekends, she doesn’t have to keep regular salon hours and she’s grateful for the freedom that brings.

By Design is open Monday through Friday, from 8 a.m. – 5 p.m., though they are flexible to accommodate customers. Services provided include haircuts and coloring, extensions, styling, waxing, and of course, manicures and pedicures! Walk-ins are almost always welcome, but appointments are encouraged. So next time you need to spruce up a bit for that business meeting or dinner right after work, Cassy and her team at By Design have you covered.