Category: Retail News

Start-Up Story: AvaBella Day Spa

DeeDee Helbig, owner of AvaBella Day Spa

Flake & Kelley Commercial is proud to introduce a new series called, Start-Up Stories. We meet a lot of great people in our business and we want to share the entrepreneurial stories of people who love what they do. DeeDee Helbig leased space in Westchase Plaza fifteen years ago to open AvaBella Day Spa. AvaBella has grown to include a wide range of award-winning services and now employs 16 people. Thank you, DeeDee for sharing your inspiring story!

Growing up, I always dreamed of owning my own business. My dad owned a construction company and my aunt owned her own salon. So, I suppose you could say the entrepreneurial spirit is in my blood.

I received my esthetician (skincare therapist) license in 2000 and worked at a couple of day spas before I decided I was ready to open my own. I’m slightly hard-headed and like to do things my own way. So, I thought I should give it a shot, and I took the plunge in 2004. The moment I walked into the location in Westchase Plaza, I fell in love! I knew this was the right place for my day spa.

I started with just three employees, but the business took off so well that we expanded in 2010, despite the recession that was going on at the time. This was a huge honor for me because I know my business survives on customers having disposable income, which is typically scarce during economic recessions

A lot has changed over the years since I began working in this industry. When I first opened, the internet was in its infancy, iPhones and apps hadn’t launched yet, plastic credit card gift cards weren’t common, and online shopping was almost completely unheard of. Ava Bella was one of only three day spas in the central Arkansas area and now I believe there are more than 20! The industry is growing fast and getting stronger and stronger every year.

We are in our fifteenth year of business and have 16 incredible employees! I credit a lot of my success to how I treat my staff. I have always believed and tried to show by example that if my employees are happy, the clients will be happy, and when clients are happy, business is good. This simple idea has become a mantra by which I run my business and it has definitely paid off!

If I could give any advice to someone who is thinking of starting their own business I would say, first, be financially and physically prepared to work a lot of hours for very little money. I didn’t have a steady paycheck for the first two or three years! Second, never ever spend beyond your means. Most businesses go under because they can’t pay their bills. Last, and most important, treat your staff well. They are the backbone of your business. It’s kind of like a marriage, if they’re happy, you’re happy.

Cheers to 15 more years!

DeeDee Helbig, Owner

Ava Bella Day Spa

Cheers indeed, DeeDee! It’s people like you that make our state such a great place to live and do business. Flake & Kelley is honored to have played a small role in your success!

Kim’s Alterations Opens at Mississippi and Cantrell

Kim Lien Trinh of Kim's Alterations

Nick Kelley helped small business owner, Kim Lien Trinh, find the perfect space and location for her new venture. Kim’s Alterations opened at 2002 N. Mississippi, next door to Max Cleaners just off Cantrell Rd. Trinh gave the 1,200 SF space a clean, fresh, modern makeover inside and out before opening on Sept. 3.

“I love the location and the visibility from Cantrell,” said Trinh.

Kim Lien Trinh - Kims Alterations

Trinh in her workspace

Upon entering the shop, customers are greeted by an inviting seating area in neutral greys and browns. To the left of the entry is a curved, slatted wall enclosure where Trinh works. Most of one wall holds large spools of thread in just about every color imaginable. Her workspace is bright and organized.

“You should have seen the place before. It was dark, dingy, and had concrete floors,” said Nick Kelley.

Trinh has been doing alterations since 1994, first for S&K Menswear and then with her brother at International Alterations of Benton. Her services include alterations of men’s and women’s clothing, formal gowns, and beading. She also works on leather.

“My favorite things to work on are prom and formal gowns. I like to see how pretty the girls look,” said Trinh.

Kims Alterations

2002 N. Mississippi just off Cantrell

Flake & Kelley has a wide variety of commercial properties available of all types and sizes. Let our experts help you find your perfect space. Contact us today.

Trader Joe’s gets city OK for $1M work to renovate space in west Little Rock

11500 Financial Center Parkway

by Noel Oman | Today at 12:20 p.m.

ArkanasasOnline.com

Trader Joe’s, the California-based grocery store chain that has built its popularity on store-wide private-label products, has won city approval to retrofit part of a former Toys R Us location in west Little Rock to house its first Arkansas store.

The work, valued at more than $1 million, includes new systems for heating and cooling the store, refrigeration, plumbing and electrical work as well as the installation of grocery-store fixtures, according to the permit, which was approved last week.

The permit application was filed by Jeda Design in July. The Santa Clara, Calif.-based design firm’s clients include Trader Joe’s.

Hank Kelley, chief executive officer, partner, and executive broker of Flake & Kelley, the commercial real estate firm marketing the former Toys R Space at 11500 Financial Centre Parkway, said he wasn’t authorized to speak about the prospective tenant.

The firm’s marketing documents lists about half of the available space in the Toys R Us storefront as still being available, the balance of the roughly 30,000 square feet reserved for a “national retailer.”

A spokesman for Trader Joe’s didn’t immediately return a phone call for comment.

Call for offers

I-49 and Goad Springs Road parcel is now priced to sell! Owner calling for offers and wants to make something happen. Call Hank Kelley at 501.375.3200 or Phillip Schmidt at 479.443.8002 for more information.

F45 Training Opens in Westchase Plaza

Flake & Kelley Commercial is pleased to welcome a new tenant to Westchase Plaza at 301 N. Shackleford in West Little Rock. F45 Training is now open and held their grand opening celebration on Saturday, Feb. 23 from 8 to 11 a.m. For a limited time, they are offering a free trial at https://f45training.com/westlittlerock/trial/.

F45 Training provides High Intensity Interval Training (H.I.I.T.) pairing interval cardio and strength training as a group workout. Trainers lead up to 27 clients through 45-minute sessions with two trainers present for every class

Kristie Hightower Obert, who owns the franchise in Little Rock with her husband, Richard Obert, said, “The program is designed to encourage members to schedule 7-day workouts that only take 45 minutes each day.”

“With so many preset programs available through F45 Training, workouts will always be changing to keep members motivated to reach their fitness goals,” said Richard Obert.

Hank Kelley said, “On behalf of the owners of Westchase Plaza, we are glad to continue to add to our list of restaurants, merchants, and health and wellness providers. The high visibility and accessibility of the intersection at Markham and Shackleford will serve F45 Training well.”

Agent and partner, Nicholas Kelley, negotiated the lease for the 3,813 RSF space.